Facebook Ads
Description
I use Facebook’s advertising opportunities to reach current and potential customers at every stage of their journey from awareness to purchase. My full-funnel optimized Facebook advertising strategy drives customer acquisition and revenue through growth-focused campaigns with constantly refreshed creative and audience specific messaging to minimize CAC and maximize ROAS.
Free x Rein - Facebook Ads
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Top of Funnel Advertising
Optimized messaging and targeting to cold lookalike and interest-based audiences to drive awareness.
Middle of Funnel Advertising
Middle of funnel ads retarget warm audiences with CTAs to higher-intent landing destinations such as:
- Email List Signup
- Product Pages
- Contest Sign-Up Pages
Bottom of Funnel Advertising
Retargeting campaigns to the highest-intent customers include dynamic product ads, product-specific messaging and sales promotion.
Top of Funnel Campaign
Free x Rein
E-Commerce Website
We have over a decade of experience in the creative industry, producing exciting experiences for brands that are as smart, as they are effective.
Product Listing Page
The brand and site leverage gorgeous editorial photography. I used bright imagery, fun animations and varied settings, to bring unexpected moments of surprise and delight as customers scroll through the collection pages.
Product Description Page
The product description pages feature a variety of body types, settings and poses to showcase the clothing's dynamic, transitional characteristics.
Google Analytics
With Google analytics I set and monitor goals, customer lifecycles and product page conversion rates.
Hot Jar
Hot Jar recordings and website heatmaps allow me to create snapshots of customer engagement with the site over periods of time and make incremental changes that ultimately have significant impact on the sites overall conversion rate.
Zendesk
Zendesk is an enormously helpful tool to increase conversion at the end of funnel. Immediately answering a customer's question is often the difference between a conversion and an abandoned cart.
