Resume
Lindsay douglass
UI/UX Designer, Strategist
New York, New York
me@lindsaydouglass.com
me@lindsaydouglass.com
SKILLS
Sketch • Webflow • Photoshop • Illustrator • After Effects • FB Ad Manager • Google Ads • HotJar • Mailchimp • Klaviyo • Shopify • Google Analtyics • Google Tag Manager • Github • Jira • Airtable
Education
stanford university
B.S. - Major in Engineering, Product Design
Stanford, CA
2011-2015
EXPERIENCE
Free x Rein
Head of Digital Strategy
New York, NY
2019 - Present
- Planned, developed, and implemented comprehensive media strategies to drive brand awareness, leads and conversions via email and paid Facebook, Instagram, Pinterest and Google campaigns.
- Lead cross-functional team (copy, design, tech, operations).
- Allocated budget between channels and led the campaign specific strategy to optimize for conversion and CAC.
- Implemented marketing technology systems (Google Analytics, Hot Jar, Facebook).
- Managed content marketing strategy and email marketing lifecycle (Mailchimp, Klaviyo).
- Managed budget and KPIs, including ongoing analysis and reporting.
- Implemented affiliate program and on-boarded strategic partners.
- Compiled daily, weekly, monthly, and lifetime reports with key performance metrics in to quantify results and communicate findings and insights with founders and advisory board.
THE PONYAPP
Co-Founder and CEO
San Francisco, CA
2015 - 2019
- Founded PonyApp to help equestrians manage horse welfare, expenses and medical records and to connect with other equestrians around the world. See more.
- Hired and managed engineers and operations team.
- Designed UX and much of the UI for the iOS and web application used by 80,000 equestrians world-wide. See more.
- Developed and launched API used by third-party content contributors.
- Created and launched a merchandise e-commerce brand to promote user growth. See more.
- Designed and coded company website, marketing materials, email campaigns and push notifications.
- Negotiated partnerships with websites and organizations such as The United States Equestrian Federation, Global Champions Tour, The Longines Masters Tour, and The World of Showjumping.
- Built an organic email list of more than 100,000 subscribers and Instagram following of 55,000 followers.
- Signed dozens of celebrity influencers and athletes around the world as PonyApp ambassadors.
- Organized numerous activations and events around the world.
RED GIANT MOBILE
Project Manager
Menlo Park, CA
2014-2015
- Performed ethnographic research and collected feedback from customers.
- Designed UI and UX for iOS app.
- Designed data export feature and data visualization models.
- Delivered product launch speech on stage at Finovate - a Silicon Valley fintech conference.
BMW - Drive now
Strategy Intern
San Francisco, CA
2013 - 2014
BMW, North America
Electric Vehicles Operations & Strategy Intern
Woodcliff Lake, NJ
Summer 2013
Resume
Interactive Resume
Please find my resume below, some bullets contain links to the described projects, enjoy!
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Resume
Lindsay Douglass Entrepreneur
UI/UX Designer
Strategist
Hi, my name is Lindsay Douglass! I'm a Stanford Product Design graduate, UI/UX designer and entrepreneur based in New York. I'm passionate about wellness, startups and technology.
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Experience
Free x Rein | HEAD OF DIGITAL STRATEGY
2019 - Present
- Recruited to own growth at a new direct-to-consumer equestrian e-commerce brand.
- Planned, developed, and implemented comprehensive media strategies to drive brand awareness, leads and conversions via email and paid Facebook, Instagram, Pinterest and Google campaigns.
- Lead cross-functional team (copy, design, tech, operations).
- Allocated budget between channels and led the campaign specific strategy to optimize for conversion and CAC.
- Implemented marketing technology systems (automation, analytics, attribution).
- Managed content marketing calendar, budget and KPIs, including ongoing analysis and reporting.
- Implemented affiliate program and on-boarded strategic partners.
- Compiled daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate findings and insights with founders and advisory board.
The PONyapp | CEO, CO - FOUNDER
2015 - 2019
- Recruited to own growth at a new direct-to-consumer equestrian e-commerce brand.
- Planned, developed, and implemented comprehensive media strategies to drive brand awareness, leads and conversions via email and paid Facebook, Instagram, Pinterest and Google campaigns.
- Lead cross-functional team (copy, design, tech, operations).
- Allocated budget between channels and led the campaign specific strategy to optimize for conversion and CAC.
- Implemented marketing technology systems (automation, analytics, attribution).
- Managed content marketing calendar, budget and KPIs, including ongoing analysis and reporting.
- Implemented affiliate program and on-boarded strategic partners.
- Compiled daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate findings and insights with founders and advisory board.
Education
stanford university
Bachelor of Science
Engineering, Product Design
2011-2015
Experience
UI/UX
- After Effects
- Illustrator
- Sketch
Marketing
- After Effects
- Illustrator
- Sketch
INTERNSHIPS
BMW - DRIVE now
Strategy Intern
2019 - Present
BMW - North America
Electric Vehicle Operations & Strategy (EVOS)
2019 - Present
Lindsay douglass
UI / UX Designer / Strategist
UI/UX Designer, Strategist
New York, New York
lindsaydouglass93@gmail.com
New York, New York
lindsaydouglass93@gmail.com
Lindsay douglass
UI/UX Designer, Strategist
New York, New York
lindsaydouglass93@gmail.com
lindsaydouglass93@gmail.com
Education
stanford university
B.S. - Major in Engineering, Product Design
San Francisco, CA
2015 - 2019
EXPERIENCE
Free x Rein
Head of Digital Strategy
San Francisco, CA
2015 - 2019
- Recruited to own growth at a new direct-to-consumer equestrian e-commerce brand.
- Planned, developed, and implemented comprehensive media strategies to drive brand awareness, leads and conversions via email and paid Facebook, Instagram, Pinterest and Google campaigns.
- Lead cross-functional team (copy, design, tech, operations).
- Allocated budget between channels and led the campaign specific strategy to optimize for conversion and CAC.
- Implemented marketing technology systems (automation, analytics, attribution).
- Managed content marketing calendar, budget and KPIs, including ongoing analysis and reporting.
- Implemented affiliate program and on-boarded strategic partners.
- Compiled daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate findings and insights with founders and advisory board.
THE PONYAPP
Co-Founder and CEO
San Francisco, CA
2015 - 2019
- Founded PonyApp to help equestrians manage horse welfare, expenses and medical records and to connect with other equestrians around the world. See more.
- Hired and managed a team of in-house engineers.
- Designed the UI/UX for the iOS and web application used by 80,000 equestrians world-wide.
- Developed and launched API used by third-party content contributors.
- Created and launched a merchandise e-commerce brand to promote user growth.
- Designed and coded company website, marketing materials, email campaigns and push notifications.
- Negotiated partnerships with websites and organizations such as The United States Equestrian Federation, Global Champions Tour, The Longines Masters Tour, and The World of Showjumping.
- Built an email list of more than 100,000 subscribers, and an Instagram following of 55,000 with no ads.
- Signed dozens of celebrity influencers and athletes around the world as PonyApp ambassadors.
- Planned and launched numerous activations and events around the world.
RED GIANT MOBILE
Project Manager
Menlo Park, CA
2014-2015
- Performed ethnographic research and collected feedback from first customers.
- Designed UI and UX after initial release and communicated new specs to engineers with founder.
- Designed data export feature and data visualization models.
- Delivered product launch speech on stage at Finovate - a Silicon Valley financial technology conference.
BMW - Drive now
Strategy Intern
San Francisco, CA
2013 - 2014
BMW, North America
Electric Vehicles Operations & Strategy Intern
Woodcliff Lake, NJ
Summer 2013
Lindsay Douglass Entrepreneur
UI/UX Designer
Strategist
Hi, my name is Lindsay Douglass! I'm a Stanford Product Design graduate, UI/UX designer and entrepreneur based in New York. I'm passionate about wellness, startups and technology.
Scroll Down
Experience
Free x Rein
Head of Digital Strategy
2015 - 2019
San Francisco, CA
- Recruited to own growth at a new direct-to-consumer equestrian e-commerce brand.
- Planned, developed, and implemented comprehensive media strategies to drive brand awareness, leads and conversions via email and paid Facebook, Instagram, Pinterest and Google campaigns.
- Lead cross-functional team (copy, design, tech, operations).
- Allocated budget between channels and led the campaign specific strategy to optimize for conversion and CAC.
- Implemented marketing technology systems (automation, analytics, attribution).
- Managed content marketing calendar, budget and KPIs, including ongoing analysis and reporting.
- Implemented affiliate program and on-boarded strategic partners.
- Compiled daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate findings and insights with founders and advisory board.
The Ponyapp
CEO, Co-Founder
2015 - 2019
New York, NY
- Recruited to own growth at a new direct-to-consumer equestrian e-commerce brand.
- Planned, developed, and implemented comprehensive media strategies to drive brand awareness, leads and conversions via email and paid Facebook, Instagram, Pinterest and Google campaigns.
- Lead cross-functional team (copy, design, tech, operations).
- Allocated budget between channels and led the campaign specific strategy to optimize for conversion and CAC.
- Implemented marketing technology systems (automation, analytics, attribution).
- Managed content marketing calendar, budget and KPIs, including ongoing analysis and reporting.
- Implemented affiliate program and on-boarded strategic partners.
- Compiled daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate findings and insights with founders and advisory board.
BMW - DRIVE NOEW
Head of Digital Strategy
2015 - 2019
San Francisco, CA
BMW - NORTH AMERICA
Head of Digital Strategy
2015 - 2019
San Francisco, CA
Education
stanford university
Bachelor of Science
Engineering, Product Design
Engineering, Product Design
Experience
UI/UX
- After Effects
- Illustrator
- Sketch
Marketing
- After Effects
- Illustrator
- Sketch
INTERNSHIPS
Lindsay douglass
UI / UX Designer / Strategist
UI/UX Designer, Strategist
New York, New York
lindsaydouglass93@gmail.com
New York, New York
lindsaydouglass93@gmail.com