Weekly Emails
Content marketing sent to users on a weekly-basis
Email Design
Design Project
Email communication was important to encourage retention, provide users with helpful tutorials and tips and to market our brand and original content. Monthly reports were used to recap a user’s activity on the app, trigger based email nudged users to try new features and weekly ponyworld weekly and pro-series emails connected our users to the content on our spotlight newsfeed.
Tools Used:
Photoshop
Mailchimp
Sketch
PonyApp API
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Design Deliverables
Email Design
Email Design
Opportunity
User engagement and retention, education and content marketing.
PonyWorld Weekly
Weekly Ponyworld weekly and pro-series emails connected our users to the content on our spotlight newsfeed and highlighted features.
PonyApp Pro-Tips
PonyApp Pro-Tips provided original content and showed how the top equestrian professionals used PonyApp to manage their programs.
TRIGGER-BASED
Sent to users after completing key-actions with FAQs and user tips
TIME-BASED
Sent to users at defined intervals in customer life-cycle
Email Design
$45,000+
Revenue
47
Countries Shipped To
2,000
Phone Cases Sold
$0
Spent on Ads
6,800
Horses Entered
530,000
Page Views
380,000
Votes Cast
32,000
Emails Collected
WEEKLY EMAILS
Weekly email series including The PonyWorld Weekly and PonyApp Pro-Tips rounded up our weekly Spotlight content and educated users on new PonyApp features. We routinely interviewed top athletes and influencers in the sport for exclusive content that also promoted PonyApp's key features and use-cases for our users.
TRIGGER-EMAILS
Trigger emails were sent to users upon completion of conversion events such as creating their account, adding the first horse to their stable, and upgrading to our premium subscription. These emails usually had links to online tutorials for unlocked features and FAQs and tips for the feature they just accessed.
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Show Dashboard
Individual competitions had a number of links and features available including:
Order of Go
Weekly Schedule
Results
Livestream
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Email Design
Merchandise Gallery
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
