Weekly Emails
Content marketing sent to users on a weekly-basis
Competition Jump
Design Project
Design a federation approved competition jump that would raise brand awareness at key equestrian events.
Tools Used:
Solidworks (CAD)
Illustrator
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Design Deliverables
Competition Jump
Competition Jump
Opportunity
As part of our spotlight partnerships, PonyApp provided posted articles, videos and results to our users and social following in exchange for visibility at strategic events. One of the highest visibility opportunities was to place a Ponyapp jump in the competition area, normally the highest ticket price partnership package. My job was to design a jump that would bring brand awareness while keeping within federation regulations.
Mood Board
I started my design project by making a mood board of competition obstacles, materials and colors.
Initial Sketches
My initial rapid sketches allowed me to quickly explore multiple compositions and obstacle types.
Mockups
Then I mocked up the jump design on Illustrator and communicated the specs with the manufacturer.
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TRIGGER-BASED
Sent to users after completing key-actions with FAQs and user tips
TIME-BASED
Sent to users at defined intervals in customer life-cycle
Competition Jump
The Final Product
$45,000+
Revenue
47
Countries Shipped To
2,000
Phone Cases Sold
$0
Spent on Ads
6,800
Horses Entered
530,000
Page Views
380,000
Votes Cast
32,000
Emails Collected
WEEKLY EMAILS
Weekly email series including The PonyWorld Weekly and PonyApp Pro-Tips rounded up our weekly Spotlight content and educated users on new PonyApp features. We routinely interviewed top athletes and influencers in the sport for exclusive content that also promoted PonyApp's key features and use-cases for our users.
TRIGGER-EMAILS
Trigger emails were sent to users upon completion of conversion events such as creating their account, adding the first horse to their stable, and upgrading to our premium subscription. These emails usually had links to online tutorials for unlocked features and FAQs and tips for the feature they just accessed.
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Show Dashboard
Individual competitions had a number of links and features available including:
Order of Go
Weekly Schedule
Results
Livestream
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Competition Jump
Merchandise Gallery
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
