Weekly Emails
Content marketing sent to users on a weekly-basis
Merchandise
Design Project
Design a line of PonyApp-branded merchandise to drop-ship to customers around the globe.
Tools Used:
Illustrator
Shopify
Printful (Drop-ship manufacturing)
PonyApp Invoices
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Design Deliverables
Merchandise
Merchandise
Opportunity
Our customers were obsessed with our logo and plastered it everywhere and there was an opportunity to get our customers to pay for PonyApp merchandise, to pay us to market our app!
Product Design
I selected a few manufacturers that would drop-ship made to order PonyApp merchandise with customizable PonyApp logos.
Shopify Store
I setup a Shopify store and integrated with our drop-shippers, with a little bit of custom code, customers were able to customize PonyApp merchandise with thousands of different options.
Promotion
I promoted our merchandise by posting customer-generated content on spotlight and Instagram.
TRIGGER-BASED
Sent to users after completing key-actions with FAQs and user tips
TIME-BASED
Sent to users at defined intervals in customer life-cycle
Merchandise
Impact
$45,000+
Revenue
47
Countries Shipped To
2,000
Phone Cases Sold
$0
Spent on Ads
6,800
Horses Entered
530,000
Page Views
380,000
Votes Cast
32,000
Emails Collected
WEEKLY EMAILS
Weekly email series including The PonyWorld Weekly and PonyApp Pro-Tips rounded up our weekly Spotlight content and educated users on new PonyApp features. We routinely interviewed top athletes and influencers in the sport for exclusive content that also promoted PonyApp's key features and use-cases for our users.
TRIGGER-EMAILS
Trigger emails were sent to users upon completion of conversion events such as creating their account, adding the first horse to their stable, and upgrading to our premium subscription. These emails usually had links to online tutorials for unlocked features and FAQs and tips for the feature they just accessed.
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Show Dashboard
Individual competitions had a number of links and features available including:
Order of Go
Weekly Schedule
Results
Livestream
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Merchandise
Merchandise Gallery
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
