Weekly Emails
Content marketing sent to users on a weekly-basis
PonyApp Pageant
Design Project
Build and launch a giveaway website to grow email list, promote PonyApp merchandise and community build.
Tools Used:
Shortstack
Instagram
Zapier
Mailchimp
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Design Deliverables
PonyApp Pageant
PonyApp Pageant
The Opportunity
To drive community building, awareness of PonyApp merchandise, new user acquisition.
Shortstack Website
I built a website on Shortstack that allowed our users and Instagram followers to upload a photo of their horse and vote for other contestants. Between Shortstack, Mailchimp and a few Zapier integrations, I was able to continuously engage contestants throughout the giveaway by updating them on their vote status, and encourage them to invite friends to earn extra points.
Instagram Promotion
Daily social media posts encouraged our social media following to enter the Pageant.
Email Communication
Daily email communication updated contestants on how many votes they had earned, detailed the pageant prizes and encouraged contestants to invite their friends to earn additional points.
TRIGGER-BASED
Sent to users after completing key-actions with FAQs and user tips
TIME-BASED
Sent to users at defined intervals in customer life-cycle
PonyApp Pageant
Impact
$45,000+
Revenue
47
Countries Shipped To
2,000
Phone Cases Sold
$0
Spent on Ads
6,800
Horses Entered
530,000
Page Views
380,000
Votes Cast
32,000
Emails Collected
WEEKLY EMAILS
Weekly email series including The PonyWorld Weekly and PonyApp Pro-Tips rounded up our weekly Spotlight content and educated users on new PonyApp features. We routinely interviewed top athletes and influencers in the sport for exclusive content that also promoted PonyApp's key features and use-cases for our users.
TRIGGER-EMAILS
Trigger emails were sent to users upon completion of conversion events such as creating their account, adding the first horse to their stable, and upgrading to our premium subscription. These emails usually had links to online tutorials for unlocked features and FAQs and tips for the feature they just accessed.
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Show Dashboard
Individual competitions had a number of links and features available including:
Order of Go
Weekly Schedule
Results
Livestream
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
PonyApp Pageant
Merchandise Gallery
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
