Weekly Emails
Content marketing sent to users on a weekly-basis
ShowPonyApp
The Problem
Every time equestrians compete in horse shows, they have to learn how to use a new tournament's website to submit entries, learn competition times, search results and locate livestream links and more. Most of these websites have an incredible amount of data and are virtually impossible to navigate, especially on mobile.
Tools Used:
Sketch
Zeplin
After Effects
Scroll Down
Design Deliverables
ShowPonyApp
ShowPonyApp
Opportunity
Create a mobile-first app that connects equestrians and competitions that reduces the amount of time athletes spend looking for important data such as competition times, results and livestream links and makes it easier for spectators and fans to follow and engage in equestrian competitions.
Prototype
First I created a Sketch prototype which I shared with Invision
Content Management System
Based on the data hierarchy and database considerations I architected the CMS for manual data entry.
Wireframes
After a lot of adjustments based on user feedback and consideration of our CMS, I wireframed a MVP.
TRIGGER-BASED
Sent to users after completing key-actions with FAQs and user tips
TIME-BASED
Sent to users at defined intervals in customer life-cycle
ShowPonyApp
The Final Product
$45,000+
Revenue
47
Countries Shipped To
2,000
Phone Cases Sold
$0
Spent on Ads
6,800
Horses Entered
530,000
Page Views
380,000
Votes Cast
32,000
Emails Collected
WEEKLY EMAILS
Weekly email series including The PonyWorld Weekly and PonyApp Pro-Tips rounded up our weekly Spotlight content and educated users on new PonyApp features. We routinely interviewed top athletes and influencers in the sport for exclusive content that also promoted PonyApp's key features and use-cases for our users.
TRIGGER-EMAILS
Trigger emails were sent to users upon completion of conversion events such as creating their account, adding the first horse to their stable, and upgrading to our premium subscription. These emails usually had links to online tutorials for unlocked features and FAQs and tips for the feature they just accessed.
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
Show Dashboard
Individual competitions had a number of links and features available including:
Order of Go
Weekly Schedule
Results
Livestream
Horse Show Overview
Here's where users would see an overview of all the shows available on ShowPonyApp
ShowPonyApp
Merchandise Gallery
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
6,540
Horses Entered
